2025 CENTRAL Regional Meeting

May 8 - 9 | Chicago, IL

Pre-Meeting Optional Workshops

Sessions listed on this page are optional and take place the day prior to the official start of the Regional Meeting.

Each session below requires a separate registration and/or additional fees. If fees apply, they will be billed to your property statement after the meeting. Please read each session description for details.

How To Register: These courses can be added during the Regional Meeting registration process. 

*If you will only be attending an optional workshop and not the full Regional Meeting, please click here to register. 


Because We Care Clean - Elevating Hospitality Excellence Through Immaculate Cleanliness!

Date: Wednesday, May 7
Time: 9 a.m. - 5 p.m. 
Cost: No cost to attend; $59 no-show fee applies  
GM Points: 1 GM Point Offered 

How To Register: This course can be added to your registration during the Regional Meeting registration process. If you've already registered for the conference and would like to attend, please contact the Learning & Development team for assistance. 

Cancellation Policy: No penalty if cancelled at least 8 days before the workshop. If cancelled within 7 days, or if you fail to arrive by the start of the workshop, a penalty fee of $59 USD per person will be billed to your hotel’s monthly statement.

Class Description:

Are you ready to take your guest experience to unprecedented heights? Embrace the art of cleanliness with our cutting-edge workshop - "Because We Care Clean." Delve into a transformative journey that will empower your team to master the art of spotless hospitality, ensuring unparalleled guest satisfaction and loyalty.

Key Objectives: 

Understanding Guest Perception of Cleanliness, How to Perform Deep Clean and Preventative Maintenance, Implementing Deep Clean and Preventative Maintenance, and Utilizing Forms and Checklists. Join us for Because We Care Clean and redefine cleanliness in hospitality.


Because We Care: The Next Level of Service Culture For Your Hotel!  

Date: Wednesday, May 7
Time: 8 a.m. - 12 p.m. (Please note the start time of this session has been changed to 8 a.m.)
Cost: No cost to attend; $59 no-show fee applies  
GM Points: 0.5 GM Point Offered 

How To Register: This course can be added to your registration during the Regional Meeting registration process. If you've already registered for the conference and would like to attend, please contact the Learning & Development team for assistance. 

Cancellation Policy: No penalty if cancelled at least 8 days before the workshop. If cancelled within 7 days, or if you fail to arrive by the start of the workshop, a penalty fee of $59 USD per person will be billed to your hotel’s monthly statement.

Class Description:

Welcome to the world of Because We Care. Because We Care inspires and motivates actual behavior change driven by the new service standards set forth in Because We Care. It defines the service and experience model that shapes how BWH Hotel Group delivers on its vision to Inspire Travel Through Unique Experiences. It answers the question of ‘why” behind everything we do. Why? Because We Care.

Learn about the 4 pillars of Because We Care:

1. Practice the Put People First pillar by making quality service and genuine connections a top priority in every interaction
2. Apply the Embody the Caring Spirit pillar by positively contributing to BWH Hotel Group culture, making it a place where employees want to work and its guests desire to stay.
3. Apply the Commit to Excellence pillar by maintaining the BWH Hotels Group experience for every guest, every time.
4. Apply the Take Ownership pillar by holding ourselves accountable for being proactive in recognizing and following through on opportunities to improve the BWH Hotels Group experience.


Revenue Management in 2025: Strategies Powered by New Tools

Date: Wednesday, May 7
Time: 1 p.m. - 5 p.m.
Cost: $59 per person, billed to your property statement; $59 no-show fee applies  
GM Points: 0.5 GM Point Offered 

How To Register: This course can be added to your registration during the Regional Meeting registration process. If you've already registered for the conference and would like to attend, please contact Mark Gosiewski for assistance. 

Cancellation PolicyNo penalty if cancelled at least 8 days before the workshop. If cancelled within 7 days, or if you fail to arrive by the start of the workshop, a penalty fee of $59 USD per person will be billed to your hotel’s monthly statement.

Class Description:

Join Mark Gosiewski, Senior Revenue Manager Trainer, and uncover BWH's latest advancements in tools and technologies driving the evolution of revenue management. This course provides actionable insights into how these resources influence forecasting, pricing optimization, and overall revenue strategies for modern hoteliers.


Need Assistance?

Please contact the BWH Hotels Meetings & Events Team with any questions about this event.