2025 East Regional - Registration Link

In order to honor any special dietary preferences, you MUST register online by Tuesday, April 29. Special dietary preferences are not guaranteed to be accommodated for late or on-site registrants.

*All meals will be served buffet style and menu items will be labeled accordingly.  

The selection you make below helps us make our food guarantees. When onsite at the meeting, please be sure you partake in the same meal type as you indicate here to ensure we can accommodate all attendee's dietary preferences. 

Date: Thursday, May 15
Time: 9 a.m. - 5 p.m.
Cost: No Cost to Attend; $59 no-show fee  
GM Points: 1 GM Point Offered 

How To Register: This course can be added to your registration by clicking the checkbox below.

Cancellation Policy: No penalty if cancelled at least 8 days before the workshop. If cancelled within 7 days, or if you fail to arrive by the start of the workshop, a penalty fee of $59 USD per person will be billed to your hotel’s monthly statement.

Class Description:
Are you ready to take your guest experience to unprecedented heights? Embrace the art of cleanliness with our cutting-edge workshop - "Because We Care Clean." Delve into a transformative journey that will empower your team to master the art of spotless hospitality, ensuring unparalleled guest satisfaction and loyalty.

Key Objectives:
Understanding Guest Perception of Cleanliness, How to Perform Deep Clean and Preventative Maintenance, Implementing Deep Clean and Preventative Maintenance, and Utilizing Forms and Checklists.

Join us for Because We Care Clean and redefine cleanliness in hospitality.

Date: Thursday, May 15
Time: 8 a.m. - 12 p.m. *Please note the start time of this session has changed to 8:00 a.m.
Cost: No Cost to Attend; $59 no-show fee  
GM Points: 0.5 GM Point Offered

How To Register: This course can be added to your registration during by clicking the checkbox below. 

Cancellation Policy: No penalty if cancelled at least 8 days before the workshop. If cancelled within 7 days, or if you fail to arrive by the start of the workshop, a penalty fee of $59 USD per person will be billed to your hotel’s monthly statement.

Class Description:
Welcome to the world of Because We Care. Because We Care inspires and motivates actual behavior change driven by the new service standards set forth in Because We Care. It defines the service and experience model that shapes how BWH Hotel Group delivers on its vision to Inspire Travel Through Unique Experiences. It answers the question of ‘why” behind everything we do. Why? Because We Care. 

Learn about the 4 pillars of Because We Care:

1. Practice the Put People First pillar by making quality service and genuine connections a top priority in every interaction
2. Apply the Embody the Caring Spirit pillar by positively contributing to BWH Hotel Group culture, making it a place where employees want to work and its guests desire to stay.
3. Apply the Commit to Excellence pillar by maintaining the BWH Hotels Group experience for every guest, every time.
4. Apply the Take Ownership pillar by holding ourselves accountable for being proactive in recognizing and following through on opportunities to improve the BWH Hotels Group experience.

Date: Thursday, May 15
Time: 1 p.m. - 5:00 p.m.
Cost: $59 per participant, billed to your property statement (includes beverages and light refreshments) 
GM Points: 0.5 GM Point Offered 

How To Register: This course can be added to your registration by clicking the checkbox below.

Cancellation Policy: No penalty if cancelled at least 8 days before the workshop. If cancelled within 7 days, or if you fail to arrive by the start of the workshop, a penalty fee of $59 USD per person will be billed to your hotel’s monthly statement.

Class Description:
Join Mark Gosiewski, Senior Revenue Manager Trainer, and uncover BWH's latest advancements in tools and technologies driving the evolution of revenue management. This course provides actionable insights into how these resources influence forecasting, pricing optimization, and overall revenue strategies for modern hoteliers.

Brand Development Designers & Brand Development Architects

Brand Development Project Managers

Best Western International, Inc. ("BWI") will use your registration information for the purpose of administering the 2025 Regional Meetings ("Regional Meeting"). The information will be utilized by BWI and its service providers to keep you informed about the Regional Meeting via email and other communication methods and to provide services to you while you are at the Regional Meeting. 

To the extent you provide your property information to trade show exhibitors or sponsors (collectively "Vendors") at Regional Meetings (i.e., by allowing a Vendor to scan your badge with a lead tracking device). BWI may disclose your registration information to those designated Vendors so that they may contact you directly regarding certain business supplies and/or services. If you would like to receive information directly from designated Vendors, please select "I Agree" below. 

You can change your selection at any time via your email confirmation after completing your registration, or by contacting bwconferences@bwh.com.

To make your hotel reservations for the East Regional Meeting, click the button below. 

Return to East Regional Meeting website.